Saw a small nugget today in a magazine that I would like to share. This was one company's idea of an effective promotional sales technique. A car dealership in Florida has seen its sales double since launching a new promotional campaign: " Buy a truck, get a free AK-47." Nations Trucks, in Sanford, promises to pay for a Soviet-style assault rifle for anyone who buys one of its used vehicles. "I don't think it sends the wrong message, " said sales manager Nick Ginetta. "You don't need to buy a truck to go out and buy an AK-47." - acknowledgement © The Week
Think this will be one sales technique I will not be airing at my pre-wedding consultations!
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